I am Lekeisha
Wellness Coaching
Branding
Web design
Marketing
Durham
2025
This project focused on transforming a personal brand into a comprehensive, multi-revenue digital business. We were tasked with augmenting the existing brand and developing a new website that could simultaneously promote specialized coaching services and act as a robust e-commerce platform.
The goal was to create a centralized digital hub capable of selling diverse assets, including books, workshops, conferences, online events, merchandise, and various digital resources. The final product needed to be clean, professional, and hyper-focused on client conversion.
Summary
Wise Choice Media successfully executed a complete digital overhaul, providing both a visual brand refresh and advanced site development. We delivered a clean, streamlined website that clearly communicates LeKeisha's expertise while integrating sophisticated e-commerce and event management capabilities.
The new iamlekeisha.com now functions as a high-efficiency sales engine, simplifying the client journey. The design ensures potential clients can quickly grasp the value proposition and make an informed decision within a few clicks, directly supporting the brand’s scalable growth.
Challenge
The primary challenge was integrating a complex mix of revenue streams—from high-touch coaching to volume-based merchandise—into a single, cohesive user experience. We needed to ensure the professional credibility of the coaching was not diluted by the complexity of the sales functions.
Furthermore, the site architecture had to be intuitively designed to guide visitors, regardless of their entry point, to the correct sales funnel or contact point. Achieving a clean aesthetic that still supported multiple transaction types without feeling cluttered was critical.
Solutions
We designed a conversion-focused website with a custom, streamlined interface that clearly separates services and products but maintains a unified brand look. This involved creating dedicated landing pages for each revenue stream (e.g., coaching, books, events) with consistent calls-to-action.
To support the product sales, we implemented robust, scalable e-commerce functionality and integrated registration systems for live and online events. This strategic deployment of technology provided the client with the essential infrastructure needed to manage all her business lines efficiently from one centralized platform.
