Living Unchained Podcast
Podcast & Community
Branding
Website
Marketing
Logo
Durham
This project centered on creating a unified brand, website, and digital platform for the Living Unchained Podcast, a joint venture merging the expertise of two accomplished coaches, J. Melane Wise and Lekeisha Mosley. The podcast's mission is to guide men and women to break free from limitations—spiritual, emotional, financial, or generational—and embrace their true purpose.
Our comprehensive solution involved developing the logo, brand identity, and website, and establishing the Break Free Nation community platform, which serves as a repository of resources for lasting life transformation.
Summary
Wise Choice Media successfully curated a cohesive brand identity by merging the strengths of two distinct voices under the shared mission of "True Freedom." We delivered a dynamic website that clearly articulates the podcast's purpose: helping people break free from the chains that limit their lives through authentic conversations and practical strategies.
The project’s central deliverable, the Break Free Nation Community, is a centralized platform offering various resources, from online classes and training to virtual live conversations. This high-value digital asset positions the brand for sustained community growth and scalable resource delivery.
Challenge
The core challenge was seamlessly merging the two strong individual brands and their respective coaching focuses into a single, resonant platform without diluting their individual expertise. The new brand needed to appeal equally to both men and women and address a broad spectrum of life conflicts, including financial and generational issues.
It was also crucial to design the website and community platform in a way that clearly communicated the transformative "Think, Speak, Do" philosophy, guiding visitors to actively experience freedom in every area of life through the available resources.
Solutions
We designed a unified logo and brand aesthetic that represents transformation and freedom, serving as the foundation for the entire digital presence. The website was strategically built to highlight the "Two Voices. One Mission." concept, lending credibility and breadth to the coaching expertise.
We engineered the Break Free Community section as a high-value resource hub where members can access online classes, training, and replays of conferences. This platform effectively consolidates all resources, providing men and women with the tools and community they need to experience freedom and walk boldly in their God-given purpose.
