Wise Going Live
Technology Consultant
Branding
Web design
Marketing
Durham
Our role was to establish a cohesive brand identity and a multi-platform content strategy centered around his compelling message of personal triumph. Deliverables included brand architecture, website development, social channel creation, and the strategic promotion of his core intellectual property, the book "Where".
Summary
Wise Choice Media successfully positioned J. Melane Wise as a thought leader in personal development and masculine identity. We created a polished digital hub and a subscription-driving content funnel, ensuring his message of transforming adversity into strength resonates powerfully with his target audience.
The established digital ecosystem seamlessly promotes the book, drives subscriptions to "The WISE Going Live" YouTube channel for ongoing engagement, and provides contact points for further collaboration. This cohesive strategy ensures sustainable audience growth and maximized content reach.
Challenge
The primary challenge was crafting a compelling brand narrative around a deeply personal story of resilience and self-discovery without losing professional credibility. We needed to translate the raw, powerful themes explored in the book "Where" into professional digital assets that inspire action and build a loyal community.
Furthermore, the strategy had to effectively leverage the YouTube channel as the main engine for community building and content delivery. The solution required designing a web and social presence that clearly links his written work to his video content, driving traffic between platforms.
Solutions
We established a brand identity for Wise Going Live that is both inspirational and grounded in purpose, culminating in a dynamic, clean website that tells the story of transformation. The site focuses on driving conversions for the book "Where" while clearly showcasing the value of the video content.
The content strategy focused on using the YouTube channel to deliver insightful videos on personal development, creativity, and resilience. This integrated approach ensures the brand maintains high-impact, thought-provoking discussions that continuously attract and engage a dedicated community committed to growth.
